Thursday, June 18, 2009
Dave Balter coined this great term. It describes the quest of marketers for size at all costs. Because marketers were raised on the scale of mass—TV, radio, newspapers—they have a churn and burn mentality. The internet turns this upside down. The internet is about who, not how many. The internet lets you take really good care of 100 people instead of harassing 2,000.
Yet, panicked marketers still look for scale (How many followers can we get? What can we do with a Facebook fan page?) and then hijack that attention, hoping to filter out the masses and get a few sales.
Scalejacking inevitably tarnishes most communities, because individuals (people) hate being treated like numbers just standing by to be filtered.
Stephen Stills wrote, "If you can't be with the one you love, love the one you're with." I think he was wrong. On the Internet, the mantra that works is, "Be with the ones you love (and the ones that love you.)" Ignore everyone else. It doesn't have good internal pentameter, but it's true.
- Borrowed from http://sethgodin.typepad.com/seths_blog/2009/06/scalejacking.html
Thursday, June 11, 2009
"ambient awareness" that the new wanna nirvana or so it seems till the next big thing tweets us !
twitter is an awesome media vehicle. Its what i called viral and nothing i know now caught the imagination of both the masses and the corporates than this one did.
I am attempting to feature some of the greatest turns , up and downs we take on the roller coaster defining the new "knowledgecomonics" at this space. For the young and the ebullient Gen Y and Gen Z taking on the malleable thinker like me belonging to the Gen X. And then we have the irreverant Gen Y lot , children of the baby boomers egging on both GenX and Gen Y folks .
Which ever generations we consider they have a huge play field and they play their own game.Fast and Furious. In the stadia of twittersphere ; bloggersphere ; googlewavesphere et al.
Microblogging platform Twitter has 32 million users, an increase from about 2 million a year ago, according to research mentioned in the Wall Street Journal. Some Internet measurement services show that figure increasing 50% to 100% month over month. While it is not clear that Twitter will become as large as social networks MySpace and Facebook or video-sharing site YouTube, the company could certainly have 50 million visitors by the end of the year.
As Twitter grows, it will increasingly become a place where companies build brands, do research, send information to customers, conduct e-commerce and create communities for their users.
Think about it, having the opportunity to tell customers about attractive sales and new products can be done at remarkably low cost while providing for greater geographic accuracy.
The medium and the likes may well have catapulted Barack Obama to thr top job in America. Consider this - Following President Barack Obama's groundbreaking success in recruiting and organizing millions of supporters on Twitter and other social sites such as Facebook, Qik, YouTube and Flickr, a growing number of Representatives are tapping into domains that many previously reserved for their grandchildren.
And now - In today's carefully stage-managed Washington, the last thing anyone expects from members of Congress is candor or spontaneity. But then there are already sprouting evidences of Congress's love affair with twitter. So perhaps it's not all that surprising that Representative Pete Hoekstra unwittingly triggered a maelstrom of criticism last weekend when he Twittered about his trip to Iraq.
Like I am beginning to realise that " Its not what twwiter does that make its powerful , but what we do on twitter that make it the potent force it is . Untill offcourse it become a frankenstine that we fear like the parparazzi .
Call it "folkeconomics" or "Crowd Sourcing"..the way we proces information and exchange knowledge has entered a phase of furious change in transition.
Here's is an excerpt with example which enlightens us on the power of twitting :-
The one thing you can say for certain about Twitter is that it makes a terrible first impression. You hear about this new service that lets you send 140-character updates to your "followers," and you think, Why does the world need this, exactly? It's not as if we were all sitting around four years ago scratching our heads and saying, "If only there were a technology that would allow me to send a message to my 50 friends, alerting them in real time about my choice of breakfast cereal."
I, too, was skeptical at first. I had met Evan Williams, Twitter's co-creator, a couple of times in the dotcom '90s when he was launching Blogger.com. Back then, what people worried about was the threat that blogging posed to our attention span, with telegraphic, two-paragraph blog posts replacing long-format articles and books. With Twitter, Williams was launching a communications platform that limited you to a couple of sentences at most. What was next? Software that let you send a single punctuation mark to describe your mood?
And yet as millions of devotees have discovered, Twitter turns out to have unsuspected depth. In part this is because hearing about what your friends had for breakfast is actually more interesting than it sounds. The technology writer Clive Thompson calls this "ambient awareness": by following these quick, abbreviated status reports from members of your extended social network, you get a strangely satisfying glimpse of their daily routines. We don't think it at all moronic to start a phone call with a friend by asking how her day is going. Twitter gives you the same information without your even having to ask.
The social warmth of all those stray details shouldn't be taken lightly. But I think there is something even more profound in what has happened to Twitter over the past two years, something that says more about the culture that has embraced and expanded Twitter at such extraordinary speed. Yes, the breakfast-status updates turned out to be more interesting than we thought. But the key development with Twitter is how we've jury-rigged the system to do things that its creators never dreamed of.
In short, the most fascinating thing about Twitter is not what it's doing to us. It's what we're doing to it.
The Open Conversation
Earlier this year I attended a daylong conference in Manhattan devoted to education reform. Called Hacking Education, it was a small, private affair: 40-odd educators, entrepreneurs, scholars, philanthropists and venture capitalists, all engaged in a sprawling six-hour conversation about the future of schools. Twenty years ago, the ideas exchanged in that conversation would have been confined to the minds of the participants. Ten years ago, a transcript might have been published weeks or months later on the Web. Five years ago, a handful of participants might have blogged about their experiences after the fact.
This event was happening in 2009, so trailing behind the real-time, real-world conversation was an equally real-time conversation on Twitter. At the outset of the conference, our hosts announced that anyone who wanted to post live commentary about the event via Twitter should include the word #hackedu in his 140 characters. In the room, a large display screen showed a running feed of tweets. Then we all started talking, and as we did, a shadow conversation unfolded on the screen: summaries of someone's argument, the occasional joke, suggested links for further reading. At one point, a brief argument flared up between two participants in the room — a tense back-and-forth that transpired silently on the screen as the rest of us conversed in friendly tones.
At first, all these tweets came from inside the room and were created exclusively by conference participants tapping away on their laptops or BlackBerrys. But within half an hour or so, word began to seep out into the Twittersphere that an interesting conversation about the future of schools was happening at #hackedu. A few tweets appeared on the screen from strangers announcing that they were following the #hackedu thread. Then others joined the conversation, adding their observations or proposing topics for further exploration. A few experts grumbled publicly about how they hadn't been invited to the conference. Back in the room, we pulled interesting ideas and questions from the screen and integrated them into our face-to-face conversation.
When the conference wrapped up at the end of the day, there was a public record of hundreds of tweets documenting the conversation. And the conversation continued — if you search Twitter for #hackedu, you'll find dozens of new comments posted over the past few weeks, even though the conference happened in early March.
Injecting Twitter into that conversation fundamentally changed the rules of engagement. It added a second layer of discussion and brought a wider audience into what would have been a private exchange. And it gave the event an afterlife on the Web. Yes, it was built entirely out of 140-character messages, but the sum total of those tweets added up to something truly substantive, like a suspension bridge made of pebbles.
follow this space for more....or hook on to my tweets at www.twitter.com/aravindan..i really and a chronic patient suffering from the incurable malady of writing loooooooooooooggggggg blogs. so i am presently on a doze of 140 word twitter medicine in brevity:-)